Proofolio
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Get a library of success stories
that attract and convert more customers.

A customized AI interviewer talks with your customers in a live video conversation, then writes the case studies and pulls the testimonials. You send an invitation. No scheduling, no chasing, and you get publish-ready content plus real customer intelligence.

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Western Governors University WAVV Holy Hydrogen Listing Academy Divine Feminine Boudoir

100+ STORIES COLLECTED IN THEIR FIRST THREE MONTHS

Send a Proofolio interview link and
never do these again:

◷

Scheduling interviews

Your customers talk to the interviewer whenever they want: at lunch, at 11pm, right in their browser.

AT WAVV: 200 INVITES OUT, INTERVIEWS BACK EVEN IN THE MIDDLE OF THE NIGHT

✎

Writing case studies

Every conversation gives you a finished written case study, the full video, and the best quotes and clips.

✓

Chasing permission

Publishing consent is captured inside the interview, on the record. You will never publish a word a customer didn't sanction.

Mindy West "That's what I love about Proofolio. I don't have to get people on the phone. I don't have to get them to schedule the Zoom call. And once they schedule it, I don't have to get them to show up." MINDY WEST · DIRECTOR OF GROWTH, HOLY HYDROGEN FROM THE RECORDED INTERVIEW →

How it works

From your customer list to published proof

1 Send the link We build the perfect interview to send
→
2 They just talk A real video chat, on their time
→
3 You review and clear One look, one approve: consent on record
→
4 Find proof in seconds Search the library by topic, source attached
→
5 Publish a Proofolio Your best proof, in order, on a live URL
↻ WHAT YOU LEARN DECIDES WHO YOU INVITE NEXT · WHAT TO ASK · WHICH STORY CONVERTS
REC 04:12 PROOFOLIO INTERVIEWER · STAGE 3 OF 8 "You mentioned you were comparing two other options. What almost made you choose them instead?" SPEAKING…
A real conversation: the interviewer listens and follows up. Their schedule, not yours
Robert Sullivan speaking at a podium "The AI was empathetic, like deeply empathetic, like a normal human would be. Everybody that listened to that was like, 'Wow, I didn't think AI could be that conversational.'" ROBERT SULLIVAN · SR. DIRECTOR OF ALUMNI ENGAGEMENT, WGU FROM THE RECORDED INTERVIEW →

The Proofolio page

The interview collects the stories.
Sharing it creates the proof.

Every collection in your library can become a Proofolio page: your best proof, in the order you choose, on a live URL. Nothing appears on it until it's cleared: approved by you, consented by the customer, on the record. Send it to a prospect and let people like them make the case.

proofolio.ai/p/customer-stories
Private Unlisted Public All items cleared ✓
1Case study · The buyer's whole journeyDana Whitfield · VP OpsCleared ✓
2Clip · "What almost stopped me" · 0:42Marcus Ellery · FounderCleared ✓
3Quote · Why they chose you over the alternativePriya Raman · Dir. MarketingCleared ✓

Publishing is a state, not a copy, if a customer ever withdraws consent, their quote comes down everywhere it appears, in one action.

PROOFOLIO IS OUR MARKETING PHILOSOPHY AT SCALE 

We used to do all of this manually. Our entire marketing strategy was to interview our best customers and tell their stories. Those case studies out-converted everything else we ever built.

CURTIS FENN & CHAD HART · FOUNDERS Take the best of our 35+ years of running marketing teams.
Curtis Fenn, Chad Hart, and Justin Zimmerman

From left to right: Curtis Fenn, Chad Hart, and Justin Zimmerman — co-creators of the Buyer's Journey Marketing Philosophy.

So easy your grandma could do it

Three steps to interviewing and collecting customer interviews

1

Sign up

Answer a few quick questions, and then we interview YOU and build the perfect interviewer(s) to collect the stories from your audience that you care about.

2

Send one link

Your customers talk to the interviewer in their browser, on their own time. We capture, transcribe, and create your assets.

3

Publish stories that sell

Approve the case study, post it, share the videos, and watch the library grow with every customer who clicks.

Consent is captured on the record in every interview.

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Malia Robinson "I felt cooler about my own story as I was doing an interview with the Proofolio agent, and that's what a good interview does. It makes the interviewee feel like, 'Wow, I really am accomplishing something great.'" MALIA ROBINSON · CRO, WAVE COMMUNICATIONS FROM THE RECORDED INTERVIEW →

Where this compounds

A year from now, this is you

▤

A library that covers every segment of your Buyer's Journey

You have a library of content accessible in the app or through your favorite AI tools via our MCP to build any marketing asset using your customer's own words and experiences.

☺

You know EXACTLY how to convert more customers

Hundreds of interviews show you what customers assumed you knew: what actually drove them, what almost stopped them, which story convinced them. Your positioning stops being a guess, with a verbatim receipt behind every claim.

✓

Confident that your marketing converts

When the budget question comes, you point at the library and the pages built from it: every claim sourced, every quote consented, every story on the record. An agency hands you a case study. Proofolio tells you which story converts, and who to interview next.

Content Library 12 MONTHS IN
Interviews
386
Case studies
349
Testimonials
1,537
Coverage by journey stage
EvaluationCovered
PurchaseCovered
SuccessCovered
Customer Intelligence SurveyLink sent
Insights ASSUMED VS. ACTUAL
You assumed: price sensitivityInterviews said: switching riskD. WHITFIELD · 04:12
You assumed: feature gapsInterviews said: onboarding timeM. ELLERY · 11:38
Gap: nothing published addresses cost, the #2 barrier in your interviews.
Robert Sullivan speaking at a podium "It's only been about three months that we're actually all in collecting them, and we have over 100 stories that we're able to share throughout the university." ROBERT SULLIVAN · SR. DIRECTOR OF ALUMNI ENGAGEMENT, WGU FROM THE RECORDED INTERVIEW →

Pricing

Pick your pace. Every plan is the full platform.

Starter

$500 / month
10 STORIES / MONTH

Start building the library: one customer cohort at a time.

  • ✓Buyer's Journey case studies
  • ✓Full transcript
  • ✓Full video
  • ✓Video clips
  • ✓Quotes
  • ✓Growing content library
  • ✓MCP connection to your AI platform
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Growth

$1,000 / month
50 STORIES / MONTH

Cover more segments: enough volume to keep sales stocked every quarter.

  • ✓Buyer's Journey case studies
  • ✓Full transcript
  • ✓Full video
  • ✓Video clips
  • ✓Quotes
  • ✓Growing content library
  • ✓MCP connection to your AI platform
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Scale

$2,000 / month
150 STORIES / MONTH

Ask your whole customer base: no per-interview charges, ever.

  • ✓Buyer's Journey case studies
  • ✓Full transcript
  • ✓Full video
  • ✓Video clips
  • ✓Quotes
  • ✓Growing content library
  • ✓MCP connection to your AI platform
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Every plan: custom AI interviewers · consent captured on record · your first interviewer live in a day.

Marketing your customers will believe

Why success stories are the marketing that still works

Buyers believe people, not brochures.

Your buyers stopped believing marketing claims: everyone's, including yours. What they still believe is a person like them: same role, same problem, explaining what they were up against, what they tried, why they chose you, and what changed. That's why the reviews get read and the case studies get forwarded while the brochure copy gets skipped.

Proofolio exists to make those stories effortless to capture. Our interviewer walks each customer through their whole decision, in their own words. One conversation produces a written case study, clips, and verbatim quotes you can trace back to the recording. Story by story, you build a library of proof, so every page, pitch, and campaign is built on words a real buyer already said.

Your best marketing already happened it's sitting in your customers' heads.

Malia Robinson "Customer voices are everything. It's the most important thing that you can collect in your marketing, and you need to figure out how to do it at scale." MALIA ROBINSON · CRO, WAVE COMMUNICATIONS FROM THE RECORDED INTERVIEW →

Why this might not work for you

Proof can't be manufactured, so we'd rather you know now.

PROOFOLIO IS FOR YOU IF

  • ✓You have customers who've genuinely succeeded and would say so
  • ✓You know customer stories convert: you've just never had a way to capture them at scale
  • ✓You sell on trust: considered purchases, real sales cycles, buyers who check

IT ISN'T FOR YOU IF

  • ✕You don't yet have successful customers: proof can't be manufactured, and we won't pretend otherwise
  • ✕You want testimonials polished beyond what the customer actually said

FAQ

Common questions

Will my customers actually do an AI interview?

"The worry was, will people actually do this? But the answer was yes, they do, they will do it."

MINDY WEST · DIRECTOR OF GROWTH, HOLY HYDROGEN · FROM THE RECORDED INTERVIEW →

Our users have found that their customers are more likely to do an interview with an AI agent than a person. By making it easy for every customer to do an interview by clicking a link whenever they are available, we've removed all the scheduling and commitment friction. Some people even prefer the AI interviewer and are a little more authentic and honest because there is no fear of judgment from another person on the other end of the call.

Is the output really publishable, or will I be rewriting it?

The case studies are published and ready, but could always benefit from minor fine-tuning from your judgment. The transcript, complete video, video clips, and quotes are also available for you to use.

What about consent and legal?

Publishing permission is captured inside the interview itself, and every quote keeps its provenance. When their side needs to approve, you're sending them their own recorded words, a much easier yes than a ghost-written draft.

How is this different from a testimonial tool?

Testimonial tools collect compliments. Proofolio interviews the decision: problem, research, alternatives, hesitation, outcome, which is what makes the story persuasive to a skeptical buyer and reusable across your funnel.

What's a Proofolio page?

A live, public page built from a collection of your cleared proof: case studies, clips, and quotes in the order you choose, each traceable to its recording. You control exposure (private, unlisted, or public), and because the page references your proof rather than copying it, an update, or a consent withdrawal, takes effect everywhere at once.

What does it cost?

Plans start at $500 a month for 10 customer stories, $1,000 for 50, or $2,000 for 150: every plan is the full platform, with no setup fee. Instead of hiring an agency for thousands of dollars per case study, you can have unlimited case studies for $2,000 a month.

The stories that convert more customers are one click away.
Collect your first story today.

Your customers build the library. The library brings the next ones in.

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